Market Research

Retailing Frozen Yogurt & Smoothies Category Entry Potential

We conducted a market assessment study on value added dairy for finding entry potential parameters for frozen yogurt & smoothies. The study covered metro cities viz. Delhi, Mumbai, Pune, Ahmedabad and Bangalore

Case Studies Details



Background

We conducted a market assessment study on value added dairy for finding entry potential parameters for frozen yogurt & smoothies. The study covered metro cities viz. Delhi, Mumbai, Pune, Ahmedabad and Bangalore

Deployment

We reached to 207 number of respondents, 30 number of Outlet/ retail managers and 3 company representatives to conduct the primary data collection. The survey was conducted on the sale points and also with the consumers. We gathered responses on The Urge ( Why a frozen yoghurt or smoothies?), The negative urge( Why not ice cream?), The location, Shop Ambiance, Topping you order(why?), Topping they refer (why?), Actual experience and Billing experience.

Results

Nearly 17% consumers prefer flavoured frozen yogurt without topping. The takeaway consumers are more (68%) compared to sit and eat consumers. Overall 60% prefer it as on the go snacks and 85% consumers identified it as a social “dessert” food