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Market Mapping for Indias Leading Color-Coated Sheet Manufacturer

The goal was to conduct a store mapping study for a premier colour-coated sheet manufacturer in India, focusing on the stock availability and pricing of their products versus competitors, including local brands. The study aimed at comprehensive geographical mapping across retail locations nationwide, with an accurate capture of pricing for various product variations and their segment-wise competitors.

Case Studies Details
The goal was to conduct a store mapping study for a premier colour-coated sheet manufacturer in India, focusing on the stock availability and pricing of their products versus competitors, including local brands. The study aimed at comprehensive geographical mapping across retail locations nationwide, with an accurate capture of pricing for various product variations and their segment-wise competitors.

Solution
Structured into two phases, the project began with a focus on West Bengal and the Northeast before expanding nationwide. Trackbee’s mobile data collection tool was employed by trained community members to gather data on stock availability and pricing for an array of SKUs. This strategy included identifying retail locations, developing a robust data collection approach, and ensuring data accuracy through cross-verification and telephonic backchecks. Approximately 6000 interviews yielded a substantial database, highlighting market trends and pricing variations. 

Impact
The study provided invaluable insights into competitive pricing and stock levels, uncovering opportunities for inventory optimization and strategic market positioning. The detailed analysis enabled the manufacturer to refine its strategies, thereby enhancing its competitive edge and market footprint through informed decision-making.
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