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With digitalisation being the new norm, it makes sense to adopt mobile-based data collection methods, instead of inefficient and time consuming non-electronic data collection methods. Moreover, mobile-based/electronic data collection methods are proven to be more reliable as against non-electronic methods.
However, not all mobile data collection tools are effective. This is where the TrackBee data collection tool steps in. It is 'customised' to collect data effectively, efficiently and coherently without any technological struggles to amplify the impact of your programme.
Different data collection tools have different subscription techniques and operating processes, and are at times deprived of local support so it's a bit difficult to programme a survey with necessary validations into that system.
At TrackBee, our in-house data collection software is specifically customised to conduct market research. across various sectors and industries.
Under TrackBee Research, we are providing a package that includes survey programming (with necessary validations), enumerator management, TrackBee subscription, survey hosting, training and support and raw data export in Excel/SPSS. For a single survey programming, you can collect data using web browser, android app as well as iOS app.
TrackBee works offline, so users can take surveys even when their devices are not connected to the internet. Once the connection is back, the information gets automatically synced online.
Obtaining highly accurate data is extremely important to define and implement effective business strategies. TrackBee's inbuilt ML-based data validation engine helps you validate information in order to collect immaculate data.
To ensure accuracy and authenticity of data collected by TrackBee, one can add customisations including, images for reference, date & time, background audio capture, signatures and/or GPS location tracker.
Data collection in a local language eliminates language barriers to ensure that respondents freely express their thoughts and opinions in a language they feel most comfortable with. TrackBee supports more than 100 languages.
To achieve a genuine sample in a market survey, it is important to have a Quota Management System in place. By setting quotas, one can collect just the right amount of data one needs from a spectrum of opinions. Quota allows you to deduce information only from that part of the population you are most interested in.
To make sure enumerators are doing a good job on the field, it is imperative to have a management system for them. At TrackBee, we take guiding and managing enumerators seriously, and so apart from the OTP validation of an enumerator's mobile number, we allocate surveys to each one of them with the help of our in-house software.
To learn more about the respondents, it is important to ask the right survey questions. Designing a survey is as much art as science. A good survey is one that helps you get clear insights by asking the right questions. We, at TrackBee, ask a mix of accurate and precise questions. These include simple question types like open-ended, dichotomous, multiple choices, rating, date & time, and complex question types like matrix/grid, ranking, constant sum, GPS location, signature, roster, among others.