Custom Development

Customer Advisory Panel

One of the Insurance giant in India wanted to understand quick feedback on newly designed product, existing customer support, on new product development from a set of insurance policy holders.

Case Studies Details



Challenge
The Insurance giant in India wanted to understand quick feedback on newly designed product, existing customer support, on new product development from a set of insurance policy holders

Solution
We worked extensively with the Team to develop a customised multi user recruitment solution integrated with survey system to create a dedicated panel of insurance customers together with competitor Life Insurance customers. We created provision to collect customer profile data via CATI process or customer filled online survey. Dedicated client dashboard to check live status from client’s end.

Results
A dedicated live panel was created of 1000+ respondents who were willing to take part in various online feedback survey with a short notice. This also creates an engagement with the policy holders of the company.