Market Research

The Future of Frozen Yogurt & Smoothies

Market assessment for frozen yogurt and smoothies: 17% prefer plain yogurt, 68% choose takeaway, 85% view it as dessert.

Case Studies Details

The Challenge
To conduct a market assessment on value added dairy to find potential entry parameters in the industry for frozen yoghurt and smoothies. The study covered metro cities, including Delhi, Mumbai, Pune, Ahmedabad, and Bangalore.

The Solution    
We reached out to 207 respondents, 30 outlets/retail managers and three company representatives to conduct the primary data collection. The survey was conducted at Point of Sales counters. The questions asked as part of the survey, included     

  • Why the urge? (Why would one want to consume frozen yoghurt or smoothie?)   
  • The negative urge (Why not consume ice cream instead?)
  • Preferred location?
  • Ideal ambiance?
  • Favorite flavor or topping?
  • Experience?
  • How much is one willing to pay for it?

The Result    
Nearly 17% consumers prefer flavored frozen yoghurt without topping. Consumers also preferred takeaway (68% of them) as compared to dine-in. Additionally, 60% of the consumers considered frozen yoghurt as a go-to snack, while 85% identified it as ‘dessert’           .