Market Research

POSM Audit for a Soft Beverage

Merchandising of 1000 shops across 7 places (Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Hyderabad, Bhubaneshwar). Tracking and POSM audit for 45 days.

Case Studies Details

The Challenge     
Visiting 1,000 shops across seven cities - Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Hyderabad, and Bhubaneshwar and tracking the POSM (Point of Sale Materials) audit for 45 days.

The Solution
Ensuring display of merchandising units regularly, i.e., once in 10 days for 45 days. The first visit at the outlet was with the salesman. Stocks replenished in the assigned display unit by the agency resources . An online system was developed where the 1,000 shops were plotted by GPS. The field team used this system to upload audited data from their tablets. During the visits, photographs and other related details of the store were uploaded to the system, which ensured successful LIVE tracking and reporting.

The Result
The system helped in identifying the root causes for any non-compliance, minimizing loss of revenue due to poor implementation, generating reports of store audit and LIVE tracking the store after audit completion.