Market Research

POSM Audit for a Soft Beverage

Merchandising of 1000 shops across 7 places (Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Hyderabad, Bhubaneshwar). Tracking and POSM audit for 45 days.

Case Studies Details



Background

Merchandising of 1000 shops across 7 places (Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Hyderabad, Bhubaneshwar). Tracking and POSM audit for 45 days.

Deployment

Ensure the display of merchandising units by regular visits once in a 10 days for 45 days. First visit at the outlet done with the salesman.

Stocks replenished in the assigned display unit by the agency resources.

An online system was developed where the 1000 shops were plotted by GPS. The field team used this system to upload audit data from their tablets.

During the visits, photographs and other related details to the store were uploaded to the system and live tracking and reporting was achieved.

Results

It helped to identify root causes for any non-compliance.
Minimise loss of revenue due to poor implementation.
Full reports and live tracking for store audit completion.