A popular ice-cream brand in India, wanted to update their existing outlet database and add some new leads to the system
Developed a custom application based on TrackBee, and integrated their existing database. Field team searched for existing entry, verified existing information, and updated additional information. Added new outlets along with deep freezer photographs. All Geo coded data were linked onto a map based backend dashboard accessible to senior managers at the client.
Company identified areas where they are not present, brand has low / strong share, competition benchmarking, identified new prospects