Quality or Quantity?

What do you prefer - quality or quantity? TrackBee puts the age-old scrimmage to rest once and for all.


What do you prefer - quality over quantity or the other way round?

Quality and quantity have been contesting against each other since ages, and to no respite. Well, we would like to put the scrimmage to rest once and for all with an apt example.

Online surveys are conducted to understand and study the market sentiment and customer behaviour/mood. If a respondent is asked to answer lengthy, monotonous, complex questions with heavy texts in a survey, they might get bored answering it by the half of it or even choose to not answer at all. On the other hand, if the questions asked are specific and brief, requiring to-the-point, concise answers, respondents will take interest in answering them. To put it simply, long, wordy, stereo typed, unfocused, subject deviated (rather quantitative) questions may well be avoided by people taking a survey, while short, crisp, comprehensive, and relevant (rather qualitative) questions are those that respondents will be willing to answer in a survey or a study.

Hence, quality is of the essence every time one strives for success and growth, and not quantity. Do you agree?

When it comes to conducting an online survey too, we must bear in mind the above.  It is important to be able to lure respondents to take a survey, and that is possible by creating an engaging, well-designed, thought-through, intelligent and comprehensive, but concise questionnaire that doesn’t take up a lot of time of those answering it. The question format is another crucial part in a survey. Unnecessary, lengthy, and irrelevant questions tend to bore respondents who then end up answering gibberish, instead of something meaningful. Close-ended, bipolar matrix, multiple-choice, dropdown, rating scale, slider, likert scale, ranking, matrix, etc. type of questions intrigue respondents and save their time when responding to a survey.

Apart from this, the design of the survey must be chalked out before conducting it to swell the response rate. The design includes the goal of a particular survey, its relevance, the motive for conducting it, how the collected data will be used and the way forward post conducting the survey.

To improve the quality of a survey, post its launch, it should be revisited for any errors or missing points.

How Trackbee delivers high-quality surveys?

To start with, Trackbee works both online and offline, so its users can fill out and submit surveys, opinion polls, forms, etc., even when their devices are not connected to the internet. All the information is stored safely and synced automatically once the internet connection is back. Trackbee’s data validation engine too helps in obtaining highly accurate data, crucial to define and implement effective business strategies.

To ensure accuracy and authenticity of the data collected, Trackbee’s in-house developed software allows image capture, notes date & time, records audio, uses signatures and GPS location while conducting a survey.

Additionally, Trackbee can collect data in over 100 vernacular languages, eliminating any language barriers that could result in inaccuracy of data. Respondents, with Trackbee, can freely express their thoughts and opinions in a language they feel most comfortable with. Translating data is also not a problem for Trackbee. All one needs to do is upload the Excel-based translation file on their system and synchronise the mobile app for the translated data to reflect.

Moreover, Trackbee’s monitoring dashboard helps track the performance measuring system and visualise the collected data. The dashboard can be customised for real-time monitoring of KPI metrics and plotting GPS-enabled data on the map.

All-in-all, TrackBee is a one-stop-shop for collecting authentic, accurate and comprehensive data.