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SOCIAL RESEARCH: How does digital data collection help in the long run?

by Admin | December 25, 2020

Social Research and its importance

Social Research is the backbone for policymaking across the world. In today’s world achieving sustainable development is a key issue that can only be done through social research. It is structured or executed by social scientists involving both qualitative and quantitative methods.

Time to time the complexity of such research has changed. To know the relevant details of every parameter (poverty, income, sanitation, etc) is the utmost need as to whether they influence social dynamics. The need can be summed as follows:

a) To understand social fragmentation and its dynamics.
b) To know common behavior among similar and dissimilar proponents.
c) To understand where the lower and uppermost strata (SEC status) stand in terms of basic values.

How is it sponsored? Is CSR opening up new avenues for research?

Today social research is sponsored by corporates, universities, and the government think tanks which have helped in increasing the ambit and the prospects of this social research.

Corporate Social Responsibility (CSR) has opened up new avenues as corporates have found it a highly accountable way of taking the initiative for sponsoring social research. Many corporates are taking this route as a significant way to contribute to society. Different NGOs and other institutions are working tirelessly for creating greater impacts through research and use it for assessment.

What are the challenges of doing social research on a large scale?

Large scale social research poses many challenges. The primary challenges are:

a) Accurate data collection coupled with data mismatch
b) To find whether the targeted sample audience is available or not.
c) Monitoring and evaluation and then utilizing for research purpose.
d) Project Sponsoring and then implementation to the ground.

How does data collection mitigate the challenges faced during such research?

The challenges faced during the research are quite complicated regarding data quality and data integrity. To reduce such complications we choose simple data collection using mobile. A device having an app with a set of questionnaires, and with simplistic research, design can solve problems hovering around data complexity. Raw data gathered from primary sources can be analyzed and after that, with careful monitoring and evaluation, it can be used for research material purposes.

Data integrity and its Sanctity can be maintained, coupled with monitoring and evaluation of the whole project can be done on a real-time basis. Stakeholders conducting the research will be able to reduce time and cost and utilize more effort.

Can a seamless flow be maintained between technology and social research?

In today’s world with modern data collection tools or through requisite app integrated software seamless flow of raw data gained from field research can be analyzed and used for social research purposes. Reducing Constraints and gaps in assessment is what is needed at this hour. So the correct analysis needs to be done to bridge the gap between technology and social research.

Broad topics have taught us the physical reality of the social dynamics present in our world. All of these were presented in theoretical aspect but technology has brought out the practicality of this wide range assessment.


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