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Key of Successful Online Surveys-Quality not Quantity

by Admin | March 12, 2021

The fight between Quality and Quantity has been continuing since ages but apart from a handful of exceptional cases, Quality has worn the crown of victory, most of the time.

Online surveys on market research are no different. Instead of lengthy, monotonous, complex questions and heavy texts; precise, to-the-point, and witty questions always grab attention and evoke interest. Long, stereo-type, unfocussed/subject deviated questions make respondents lose interest followed by giving up.

When an online survey has conducted the factors that should be kept in mind to drive on and motivate the respondents to answer up are the incorporation of intelligent and interesting questions, survey designing, choosing proper question format, planning ahead of time, well-composed subject-line, limitation in the length of the survey.

Smart, on-point, questions elevate the heed of respondents to answer those.  The question format is another crucial part to hold on to the patience of the respondents. Unnecessary extended and unrelated questions in a survey induce respondents to fill it up with gibberish. Keeping close-ended, bipolar matrix, multiple-choice, dropdown, rating scale, slider, Likert scale, ranking, matrix, etc. type questions, consume less time and increase the number of participants.

Survey design like keeping the goal of a survey fixed, maintaining relevance, clearing out the motive behind the survey, how the collected data will be used, what impactful decision will be taken after the result of the survey, etc. helps in ascending the response rate.

Planning ahead of time helps a lot in making online quality surveys. The errors, missing points (if any), the inclusion of any opinion should be time and again evaluated beforehand as post-launch of the project/product, alteration will be a hassle-some matter.

A proper and clear comprehension escalates the quality of a survey a lot.

TrackBee, the powerful survey engine with its user-friendly yet unique features lets a respondent complete a quality survey.


How TrackBee delivers high-quality surveys

As TrackBee works offline, its users can fill out and submit forms when their devices are not connected to the internet. There is no chance of information getting lost as it gets stored safely until the device is reconnected.

The data validation engine of TrackBee helps in obtaining highly accurate data which is extremely important to define and implement effective business strategies.

To ensure the authenticity of the data collected in TrackBee, rich data can be added such as images, date & time, background audio capture, signatures, and GPS locations that increase data accuracy.

TrackBee’s data collection in the local language eliminates language barriers that could have created hurdles. Respondents thus can now freely express their thoughts and opinions in a language they feel most comfortable with.  TrackBee supports more than 100 languages. Incorporating a translation is also very easy. One just needs to upload the Excel-based translation file and synchronize his/her mobile app to get it reflected.

TrackBee’s monitoring dashboard lets one, track the performance measuring system and visualize the set of collected data. The dashboard can be customized for real-time monitoring of KPI metrics and plotting of the GPS-enabled data on the map.

TrackBee has 34+ QUESTION TYPES that help to ask the right survey questions. Learning more about the respondents and designing a survey is as much art as science. A good survey is one that helps one get clear insights along with simple question types. TrackBee’s open-ended, dichotomous, multiple choices, rating, date & time, complex question types like matrix/grid, Ranking, constant sum, GPS location, Signature, Roster (useful for listing down the details of the members in a household), etc. question types give apt, uncomplicated and straight answers from the respondents ensuring the length, accuracy, and quality of the survey.

So, for conducting successful and quality online surveys, Survey Engine TrackBee should be within the count and list of priority.

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The TrackBee Advantage

  • Qualified Professionals

    Wide-ranging industry expertise

    In today's competitive environment, the combination of human expertise and technology excellence is what sets us apart. We provide complete survey services under one umbrella with our team of qualified project managers, data scientists, IT developers, UI/UX developers, and mobile app developers, among other domain experts.

  • Greater Flexibility

    Energetic, flexible, start-up like environment

    We’re hands-on with every project. With our start-up like culture, flexibility, relentless focus and ingenuity, we get every job done. Where there’s no option, we go the extra mile to create a new solution.

  • Quick Turnaround

    Quick turnaround

    It’s the age of speed where time is money for enterprises. TrackBee’s cross-functional, agile team can plan, build, test and deploy an application in a short span, without compromising on the quality.

  • IT Enabled

    IT enabled research solution offering

    We manage and offer our own survey engine for online and mobile surveys. Our IT experts have the ability to put digital at the core and enable exceptional, fast and efficient solutions by developing applications, Excel Macro, online MIS/Dashboard and more.

  • IT Enabled

    TrackBee values

    TrackBee is built on core values – ethics, agility, adaptive, customer-centric, accelerated by technology, growth by tailored solutions, on-time delivery, accountability, focus and passion.

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