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Customer Driven Innovation by understanding their needs

by Admin | March 19, 2021

Started off a business and dreaming of achieving success? Well, that is very obvious and expected. But to reach that goal, this below-mentioned stuffs are very much required like honest and dedicated effort, raising capital, strong organizing skill, handling cash flow, staff management and last but not the least, most importantly- satisfying the customers with the provided service and product.


Customer satisfaction not only helps to measure the loyalty of customers, increase the profit margin and point out the disappointed ones but satisfying customers ascends the scope of gaining excellence and indulges healthy competition for the betterment of your business. Companies who pay heed to customer-driven innovation, get various fresh and new ideas for improving the sides where they are lagging behind, compared to others in the field.


If a company prioritizes and considers the views, opinions, and requirements of the customers and works on their (the company) services accordingly, then it becomes next to impossible to pull back or stop the company from leading to progress. Hearing out the customers’ voice, proper strategic decisions and implementations, creative and efficient staffs are all that is needed for a successful business.


For an instance, let’s assume, a potato chips brand X provides 20 gm of chips per packet at Rs-15. Now the buyers or consumers aren’t happy either with the quantity, price or quality of what brand X is offering. Taking this as an opportunity or advantage to get into and win the business competition, if brand Y conducts a market survey to figure out the requirements and expectations of the people and then according to that, after evaluating the survey result, decides to launch a packet of potato chips of 25 gm quantity at Rs-15 along with better quality; this is what customer-driven innovation all about.


This will help brand Y to get hold of the market business strategic proficiency that focuses and emphasizes on customers’ needs.


What is TrackBee   

TrackBee, is a new age, user-friendly data collection tool that helps its users to accumulate data hassle-freely.


Why TrackBee

 There are various other platforms through which data can be collected but it becomes difficult to program a survey using different operating processes. TrackBee sets all these obstacles free and helps in improving speed and accuracy in data collection. TrackBee lets you collect data using a web browser, Android App as well as iOS app even for a single survey programming,


TrackBee’s features have been developed and designed keeping Customer Comfort and Satisfaction in mind. It is working without an internet feature that helps users fill forms when there is no internet connection. The information gets store automatically until the connection resumes.


The data validation engine of TrackBee helps in getting data with high accuracy, as correct data lead in taking and implementing effective business strategies.


For the ease and convenience of the respondents, TrackBee has the provision of more than 100 languages and translation incorporation is also very easy. The excel-based translation is needed to be uploaded and there it gets reflected.


TrackBee’s dashboard monitoring visualizes the collected data set and tracks the system that measures performance and it can be customized for real-time monitoring KPI metrics.


 Features and applications can also be customized by TrackBee according to the requirements and demands of the customers. TrackBee ensures every functionality possible through Custom development. New Question type, Sophisticated Analytical tool, Custom Format, etc. TrackBee customizes everything based on customers’ needs.


All these above-mentioned features that TrackBee provides have been incorporated keeping Customer satisfaction, comfort, and needs in mind. The more a survey tool becomes user-friendly the more people will get inclined, loyal towards it and hence positive reviews and recommendations from them will further increase the brand popularity and attract new customers.


So TrackBee, as a customer-driven innovative data collection tool, should be considered for survey work.


The TrackBee Advantage

  • Qualified Professionals

    Wide-ranging industry expertise

    In today's competitive environment, the combination of human expertise and technology excellence is what sets us apart. We provide complete survey services under one umbrella with our team of qualified project managers, data scientists, IT developers, UI/UX developers, and mobile app developers, among other domain experts.

  • Greater Flexibility

    Energetic, flexible, start-up like environment

    We’re hands-on with every project. With our start-up like culture, flexibility, relentless focus and ingenuity, we get every job done. Where there’s no option, we go the extra mile to create a new solution.

  • Quick Turnaround

    Quick turnaround

    It’s the age of speed where time is money for enterprises. TrackBee’s cross-functional, agile team can plan, build, test and deploy an application in a short span, without compromising on the quality.

  • IT Enabled

    IT enabled research solution offering

    We manage and offer our own survey engine for online and mobile surveys. Our IT experts have the ability to put digital at the core and enable exceptional, fast and efficient solutions by developing applications, Excel Macro, online MIS/Dashboard and more.

  • IT Enabled

    TrackBee values

    TrackBee is built on core values – ethics, agility, adaptive, customer-centric, accelerated by technology, growth by tailored solutions, on-time delivery, accountability, focus and passion.

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